Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Marketing in Asia. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Offers an in-depth look at how persuasive health campaigns are designed and executed. MKTG6287. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. (4 Hours). Brand and Advertising Management. Opens New Window. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . (4 Hours). Marketing and Communications Manager. COMM3230. Boston, MA. Emphasizes the production and successful interaction with electronic and traditional supportive media. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. (3 Hours). Emergency Information Communication Law. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. (4 Hours). May be repeated once. . (4 Hours). Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Taught in London. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. (2 Hours). COMM4901. Please fill out the form below with your web request(s). (4 Hours). Introduction to Communication Studies. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. We live in a modern "risk society"preoccupied with assessing, debating, preventing, and managing potential hazards to our health and safety. Reviews some of our societys main problems and a critical view of marketing and business in todays world. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. (4 Hours). Market Focused Strategy. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Undergraduate Masters PhD Graduate Certificate. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Having conversations with others is among the things that humans do most. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Singles today have no shortage of options when it comes to ways to find a date. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? COMM3320. COMM2200. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. #Black Twitter and Black Digital Culture. Diversity & Inclusion. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Research in Communication Studies. The Business of Entertainment. (3 Hours). Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. MKTG6218. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4502. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. (4 Hours). Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. (4 Hours). (4 Hours). Special Effects and Postproduction for Television. Offers elective credit for courses taken at other academic institutions. COMM2500. (4 Hours). Dean's Strategy Council. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. myNortheastern Opens New Window, Privacy Policy Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Offers students the opportunity to gain hands-on experience in the communications industry. Sports communication is an emerging area within communication studies and journalism programs. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. MKTG2202. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. Northeastern has a comprehensive benefits package for . Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Centers, Labs and Initiatives. Opens New Window. Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. Here professors know their subjects and how to get you ready for a career after you graduate. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Environmental Issues, Communication, and the Media. (3 Hours). Communication Ethics. Managing Customer Engagement in a Service World. Marketing Research. Mobile Communication. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. (3 Hours). (4 Hours). Course content depends on instructor. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. COMM3330. Social Movement Communication. COMM3445 and JRNL3425 are cross-listed. MKTG4983. (4 Hours). COMM3309. COMM3615. | (4 Hours). Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. | COMM3530. (4 Hours). The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Attribute(s): NUpath Difference/Diversity, COMM2135. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. (4 Hours). Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. (4 Hours). Marketing and Selling Innovation. (4 Hours). Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Reviews contemporary issues and concerns. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. (3 Hours). Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. Northeastern University is a private institution that was founded in 1898. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. This group is a great way to network with potential full-time, part-time and cooperative education employers. COMM2535. General questions . Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. (3 Hours). (4 Hours). Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. (4 Hours). Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. MKTG6285. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Media Relations Victor Balta balta@uw.edu 206-543-2580. Covers team selling and relationship marketing. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. Emphasizes ethical considerations involving security, privacy, and fairness. Crisis Communication and Image Management. Tons of great salary information on Indeed.com 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. (4 Hours). (1-4 Hours). College of Social Sciences and Humanities. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. Customer Performance Modeling. Swipe on Tinder or make the first move on Bumble. Family relationships are some of the most important and influential relationships in which people are involved. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. COMM2301. Introduces how organizations use the latest technologies for enhancing consumer engagement. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: Independent Study. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. myNortheastern Opens New Window, Privacy Policy Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy.
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